Esoteric Brewing Company

'Esoteric' stems from the idea of enlightenment in a specific area of expertise. I had the opportunity to build a brand for a major brewery opening up in Cincinnati, OH. I was the lead designer for the logo, brand guidelines, website, business cards, social content, and everything in between. This brand is meant to enlighten the community and bring lightness to a dark place. The logo of the lotus flower was a representation of not only the name, but the neighborhood of Walnut Hills and what this brewery will bring for the community.

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